<Hello World>

🌐 Projects in Focus

Data Engineer & Business Intelligence Developer — Elior UK (2025–Present)
UK Internal Reporting & CRM Analytics:
Designed and delivered a UK-wide Internal Reporting Dashboard powered by Dynamics 365 (Dataverse), Snowflake, Databricks and Power BI. The platform eliminates manual reporting, creates a single source of truth for Sales & Operations, and includes a User Analytics layer tracking CRM adoption, feature usage and data completeness — reducing reporting turnaround by 40% and post-release reporting issues by 30%.

Business Intelligence Developer — The Law Society (2024–2025)
Live Event KPI Tracker & CRM Reporting:
Built the Events team's first production-ready Power BI dashboard integrating D365 and SharePoint, automating KPI tracking for 300+ annual events. Reduced manual reporting by 75%, saved 144+ hours/year, and improved decision-making time by 30%, while enhancing reporting alignment across Marketing, Sales and Engagement teams.

Algorithmic Trading & Time Series Modeling — University of Essex (2023):
Built quantitative trading models using ARIMA, GARCH and momentum indicators to predict price movements and optimize portfolio performance using time series forecasting and Sharpe ratio analysis.

IMDB Sentiment Analysis — Personal Research (2022):
Performed sentiment classification on 40K IMDB reviews using Multinomial Logistic Regression and TF-IDF vectorization, achieving ~75% accuracy and explainable NLP insights via word cloud visualization.

📊 Data Intelligence & Analytics

Transforming raw data into actionable insight.

My analytics work spans enterprise CRM ecosystems, Snowflake data warehousing, and executive reporting. At Elior UK, I translate Dynamics 365 (Dataverse) into automated BI datasets feeding Snowflake + Power BI dashboards for senior leadership. I combine SQL, Python and R with machine learning and NLP to convert unstructured data into forecasts, sentiment insights, and decision support systems.

Core Experience Areas:

Elior UK — Business Intelligence Developer (2025–Present)

• Lead UK-wide internal reporting & CRM analytics initiatives powered by Snowflake, Databricks & Power BI

• Deliver executive KPI dashboards for Sales, Ops, Development, Retention, Budgeting & Resource Planning

• Build semantic data models & DAX measures ensuring trusted insight delivery to leadership

• Design automated validation & refresh pipelines, eliminating manual reporting and reducing turnaround by 40%

• Create User Analytics dashboards to measure CRM adoption, feature usage and data completeness

• Validate KPI and reporting logic through CRM UAT, reducing rework by 30%

Kaiztren — Data Analyst Intern (2022–2023)

• Managed and cleaned large datasets using Azure Data Studio + SQL

• Built automated Power Automate workflows to accelerate reporting by 40%

• Developed statistical stock forecasting models improving prediction accuracy by 25%

Technical Strengths:
Power BI (DAX, semantic models), Snowflake, Databricks, SQL, Python, R, NLP, forecasting, ETL/ELT pipelines

⚙️ Business & Process Optimization

Making systems smarter, leaner, and more scalable.

Automation for me is about removing friction. At both Elior UK and The Law Society, I streamlined CRM-to-reporting workflows, automated refresh logic, and unified cross-functional reporting models that empower business users to self-serve insights.

Core Experience Areas:

The Law Society — Business Intelligence Developer / Events Applications (2024–2025)

• Automated event reporting for 300+ annual events via D365 + SharePoint + Power BI

• Reduced manual reporting by 75%, saving 144+ hours and £3,000 annually

• Delivered real-time performance dashboards used by leadership across Marketing, Sales & Engagement

• Improved CRM lifecycle tracking by 25% and reduced issue resolution time by 15%

• Streamlined cross-team workflows, halving processing time across Product, IT & Operations

Modenrgy — Tech Lead / Full Stack Developer (2020–2021)

• Built backend services with Python + Spring Boot and integrated CRM modules

• Designed behavioural analytics dashboards guiding feature rollouts and product strategy

• Enabled data-driven decision-making through usage analytics and cohort insights

Optimization Themes:
Automation, CRM lifecycle, D365 integrations, refresh pipelines, cross-team reporting, UAT validation

🌍 Product, Strategy & Storytelling

Where data becomes narrative.

I work closely with business users to translate models and KPIs into dashboards, reports and strategy-aligned insights. I enjoy ensuring stakeholders don’t just see data — they understand it.

Cross-Domain Highlights:

• Executive reporting packs for Sales, Operations & Retention (Elior UK)

• Cross-functional dashboards aligning Marketing, Engagement & Sales (The Law Society)

• Data-driven investor & portfolio insights (Kaiztren)

• Behavioural analytics for product-led growth (Modenrgy)

Impact Themes:
Decision enablement, stakeholder storytelling, adoption analytics, market insights, KPI alignment

🤝 Let’s Collaborate

Whether you're automating workflows, scaling analytics, or turning raw CRM data into strategy-ready insight — I’d love to help.

Tech Stack:
Python, R, SQL, Power BI, DAX, Dynamics 365 (Dataverse), Snowflake, Databricks, Azure, Tableau, SharePoint, Power Automate, Spring Boot, REST APIs, ETL/ELT, Data Modelling